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Dedication
"We all have dreams. But in order to make dreams come into reality, it takes determination, dedication, self-discipline, and effort."
Our Story
About Sun Operative
Three decades of lead generation expertise, now focused on powering the solar revolution.
Our Story
Jon Licata has been a pioneer in Internet lead generation since the mid-1990s. After selling his first company after a 15-year run, Jon dedicated himself to applying his extensive experience in lead generation to the solar industry. With over 30 years of expertise in customer acquisition and data-driven marketing, Sun Operative was built to deliver the highest quality leads in the residential solar market.
What Drives Us
Our Core Values
The principles that guide everything we do at Sun Operative.
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Focus
"Concentrate all your thoughts upon the work in hand. The sun's rays do not burn until brought to a focus."
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Hard Work
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."
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Reflection
"Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning."
Our Vision
Driving the Solar Revolution Forward
We envision a future where every homeowner has access to clean, affordable solar energy. Our role is to connect solar installers with qualified prospects who are ready to make the switch.
By providing transparent campaign metrics and data-driven insights, we empower our partners to make informed decisions and scale their operations with confidence.
Satisfaction Guaranteed
We stand behind our leads
Our Mission
Your Success Is Our Mission
At Sun Operative, we're committed to delivering leads that convert. We understand that your business depends on connecting with homeowners who are genuinely interested in solar energy.
Your satisfaction is guaranteed. If we don't meet agreed-upon performance goals, we make it right. Period.
Get Started Today →Leadership
Meet Our Team
The experienced professionals driving Sun Operative's mission forward.
Agent 001
Jon Licata
Chief Sun Operative
Agent 002
Eileen Beramo
Chief Operating Operative
Founder's Quote
You gotta believe in the future to make it happen today. Persist to prevail!
Ready to Partner With Us?
Join the growing number of solar installers who trust Sun Operative for their lead generation needs.
Contact Our Team →